Marketing Operators E035: Black Friday Cyber Monday: How We'll Be Tracking, Analyzing & Maximizing Our Results
Nov 26, 2024
This week focuses on maximizing sales during Black Friday and Cyber Monday. Experts discuss real-time data analysis, budget adjustments, and inventory management strategies. They share insights on email and SMS marketing effectiveness, the balance of ad spend, and the role of influencer marketing. Discover the importance of cross-channel measurement and adapting tactics in response to shifts in consumer behavior. Plus, learn how to leverage past performance data for better decision-making and innovative testing approaches to enhance overall sales success.
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Connor's LA Relocation
- Connor relocated to Los Angeles for the holiday season, bringing his whole work setup.
- His dogs haven't adjusted to the local wildlife, including a goat on the property.
Post-Election CPM Dip
- CPMs are down 20% post-election, offering some relief during a busy sales period.
- This decrease is welcomed, although it would have been more beneficial during earlier funnel-building stages.
Delayed Holiday Shopping
- The holiday shopping season seems to be starting later this year, potentially due to the late Thanksgiving.
- Lingering focus on the election may also be contributing to this delayed demand.