Marketing Operators
E035: Black Friday Cyber Monday: How We'll Be Tracking, Analyzing & Maximizing Our Results
Nov 26, 2024
This week focuses on maximizing sales during Black Friday and Cyber Monday. Experts discuss real-time data analysis, budget adjustments, and inventory management strategies. They share insights on email and SMS marketing effectiveness, the balance of ad spend, and the role of influencer marketing. Discover the importance of cross-channel measurement and adapting tactics in response to shifts in consumer behavior. Plus, learn how to leverage past performance data for better decision-making and innovative testing approaches to enhance overall sales success.
01:18:23
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Quick takeaways
- The podcast emphasizes the significance of real-time data analysis and daily communication to dynamically adjust marketing strategies during the high-pressure BFCM sales period.
- An in-depth examination of budget allocation and CPM trends reveals the necessity to adapt marketing expenditures based on fluctuating consumer behaviors amid peak shopping seasons.
Deep dives
Connor's Move and Holiday Plans
Connor has relocated to Atwater Village, Los Angeles, for several upcoming events, including Black Friday and Thanksgiving, and to escape the cold in Salt Lake City. He and his wife have settled in and adjusted their workspace for this temporary change, bringing along their pets. While the move corresponds with a busy sales calendar, it also offers a unique environment for their preparations, featuring goats and chickens at their Airbnb. The couple intends to remain in LA until early January, leveraging this time for crucial sales opportunities.
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