The Art of Online Business How to Run Facebook & Instagram Ads to a Lead Magnet on a Mailchimp Landing Page
May 26, 2025
Unlock the secrets of effective lead generation with Facebook and Instagram ads tailored for Mailchimp users. Discover how to utilize the Meta Pixel to track leads accurately, despite platform limitations. Learn the benefits of creating a dedicated landing page for your ads and why your freebie shouldn't be on the thank you page. This simple tweak can significantly boost your email open rates! Plus, get insights on setting up Event Manager for smarter ad decisions.
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Use Separate Lead Pages For Ads
- Duplicate your Mailchimp landing page for Facebook ads traffic to track and tag leads separately.
- This separation helps accurately identify which leads come from Facebook and Instagram ads for better scalability.
Avoid Delivering Lead Magnet On Thank You
- Do not deliver the lead magnet directly on the thank you page to encourage email opens.
- Email opens improve deliverability and ensure your emails aren't marked as spam.
Proven Facebook Ads Experience
- Kwadwo managed Facebook ads in an agency and then built his own business managing ads for course creators.
- His clients have earned from $300K to $1.7 million annually using his funnel and ad strategies.