30 Minutes to President's Club | No-Nonsense Sales #535 - He Sold A $30M Deal With One Page
Dec 30, 2025
Nate Nasralla, founder and sales leader, shares his unique one-page business case framework that helped him close a staggering $30M deal. He discusses how this concise document aligns executives, identifies deal gaps, and drives consensus in complex buying scenarios. Using IKEA as a case study, he illustrates the 'imagination gap' affecting sales and offers innovative strategies utilizing AR/VR and partnerships for effective solutions. Tune in for insights on translating problems into business outcomes and securing investment!
AI Snips
Chapters
Transcript
Episode notes
One-Page Business Case Framework
- Create a one-page business case with a clear structure for executives to read quickly.
- Use that page to align stakeholders, surface gaps, and drive consensus across complex deals.
Writing Exposes Deal Gaps
- Writing the business case forces you to reveal unknowns and deal gaps.
- Co-creating the document builds buyer ownership and makes gaps actionable.
Five-Part Executive Structure
- Structure the page with: a priority headline, problem statement, approach, outcomes, and investment.
- Keep language executive-friendly and link to what leaders already care about.