Awkward Silences #167 - Summer Throwback: Teresa Torres on Continuous Discovery Methods
27 snips
May 29, 2025 
Teresa Torres, a product discovery coach at Product Talk, shares her expertise on continuous discovery methods, advocating for regular customer feedback to drive product development. She delves into the importance of intertwining discovery with delivery, and emphasizes the value of interviewing current, potential, and churned users. Teresa also provides practical tips on automating participant recruitment and conducting effective interviews. Throughout, she underscores the significance of continuous learning and adapting discovery practices to fit team dynamics.
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Discovery Should Be Continuous
- Continuous discovery stretches research from a one-time phase into an ongoing activity throughout discovery and delivery.
- Make research activities smaller so teams can do them continuously rather than only upfront.
Daily Customer Conversations In A Startup
- Teresa recounts talking to a customer every day as a startup CEO to stay grounded in customer reality.
- That daily contact convinced her of the value of frequent customer conversations for product decisions.
Make Weekly Interviews The Baseline
- Aim to interview at least one customer per week and shorten cycle time between interviews over time.
- Prioritize frequency over total number of participants to surface surprises and misunderstandings sooner.
