Awkward Silences #167 - Summer Throwback: Teresa Torres on Continuous Discovery Methods
27 snips
May 29, 2025 
Teresa Torres, a product discovery coach at Product Talk, shares her expertise on continuous discovery methods, advocating for regular customer feedback to drive product development. She delves into the importance of intertwining discovery with delivery, and emphasizes the value of interviewing current, potential, and churned users. Teresa also provides practical tips on automating participant recruitment and conducting effective interviews. Throughout, she underscores the significance of continuous learning and adapting discovery practices to fit team dynamics.
AI Snips
Chapters
Books
Transcript
Episode notes
Daily Customer Conversations In A Startup
- Teresa recounts talking to a customer every day as a startup CEO to stay grounded in customer reality.
- That daily contact convinced her of the value of frequent customer conversations for product decisions.
Automate Recruiting To Ensure Consistency
- Automate recruiting so interviews appear on your calendar without ad hoc effort each week.
- Use interstitials, incentives, sales teams, or advisory boards to create a steady participant pipeline.
Pay Per Interview Worked For Snagajob
- Snagajob used an interstitial offering $20 for a 20-minute interview to recruit hourly workers quickly.
- The small time ask and relevant reward produced high recruitment value for that audience.
