Think Fast Talk Smart: Communication Techniques

70. Ideas Fuel Innovation: Why Your First Ideas Aren’t Always the Best

Oct 25, 2022

Jeremy Utley, the Director of Executive Education at Stanford's d.school, shares insights on tapping into creativity. He emphasizes that generating multiple ideas, even the 'bad' ones, is crucial for true innovation. Utley discusses how diverse collaboration and unconventional analogies can unlock creative potential. He highlights the importance of a supportive organizational environment to nurture new ideas and the need for engaging communication that resonates emotionally with audiences. Embrace iteration and let creativity collide!

22:12

Creator website

Episode guests

Jeremy Utley

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Quick takeaways

Generating multiple ideas is crucial for innovation, don't fixate on the first answer.

Seeking diverse collaborations and experiences sparks creativity and enhances idea generation.

Deep dives

The Mindset for Innovation in Business

Innovation in business requires a shift in mindset towards generating multiple ideas rather than fixating on the first solution that comes to mind. Research has shown that humans tend to prematurely latch onto initial answers, hindering the discovery of more creative solutions. By adopting an approach that focuses on producing a variety of ideas through practices like the daily idea quota, individuals can break free from cognitive fixation and enhance their creativity.

Good Ideas comes from continuous expectations of having good ideas.

03:18

Transfer your energy to others when communicating

01:43

Intro

4min

Unlocking Creative Potential

7min

Exploring Unconventional Analogies for Creative Ideas

2min

The Influence of Organizational Environment on Innovation

2min

The Art of Engaging Communication

7min

What’s the secret to coming up with good ideas? For Jeremy Utley, it’s about generating as many as possible.

The director of executive education at the Stanford d.school, Utley says, “very few problems we face in business or in life have a single right answer.” All ideas — the good, the bad, and the ugly — are “a necessary input to an innovation process,” and an essential step in getting to solutions that will actually work.

In this episode of Think Fast, Talk Smart, Utley and host Matt Abrahams explore how we can focus less on finding the “right” answer and open ourselves up to more innovative ideas.

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