First Things THRST E108 - Disappear (This Winter) If You Want To Improve Your Life | Dan Koe | Dan Koe
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Sep 18, 2025 
Dan Koe, a writer and founder of the note-taking product Cortex, dives into the essence of productivity. He discusses the importance of identity in shaping output and why chasing constant growth can be detrimental. Instead of hacks, he advocates for a focus on creating meaningful work, emphasizing that doing less but better is often the key to success. Dan shares insights on building authority as a young coach, his writing routines, and the balance between authenticity and optimization in the creator economy.
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From Seven Failures To The Levers Of Growth
- Dan Koe tried seven business models before skills compounded into success.
- Learning traffic and sales finally made money come fast once he knew the levers to pull.
Start By Posting What You Already Use
- If you don't know what to sell, post about proven beneficial interests from your life.
- Reverse-engineer creators you admire and double down on what resonates.
Positioning Beats Age For Young Coaches
- Position younger coaches as a relatable community builder, not an all-knowing guru.
- Offer a shared journey or specific goal to attract peers who identify with you.
