Tina McGill: How to Create Lasting Client Impact | The Disruptors

Meet your clients where they are.

The Disruptors
With Liz Farr

When Tina McGill, founder of MMAS CPA, transitioned from working as an assistant CFO at a university to public accounting, she first noticed “how segmented we were from the client experience.” She was delivering the data the partners told her needed to be delivered, “But the client didn't necessarily understand what I was delivering.” For seven years, in her conversations with clients, she followed the “checklist of what I'm supposed to give you.” While she felt good about achieving what she was supposed to do, she realized that she "wasn't creating meaningful impact.”