If you’re looking to promote your business through PPC advertising, you will need to decide whether you will manage your PPC campaigns or hire a professional to do it.

David and Ken share their experience in hiring ad agencies and in-house managers. They will also deep dive into the importance of understanding PPC as a business owner, and what you need to know when partnering with agencies.

[00:01 - 15:05] Opening Segment 

• What is Pay Per Click
• Ken and David share their experience on their PPC journey

[07:07 - 19:37] Self-Managed PPC

• Don't worry about getting locked in. Try as many agencies as you like until you find one that’s suited to your need
• Why it's important to have a good understanding of PPC and its principles
• Creating a meaningful Pros and Cons list
• The three things you need to be good at when self-managing PPC
• Self-managed PPC is time-consuming as you grow and scale
• Want some Amazon refunds? Check out GETIDA
  • Promo code: FTM400

[19:38 - 30:25] Working with Ad Agency

• Account managers handle multiple accounts that they miss some of the special instructions
• On agency pricing
• Maintaining ad agency-client relationship
• The difference in the compensation model of in-house and Ad agency
• Why PPC and SEO always work better together

[30:25 - 33:16] Closing Segment 

• Ken’s advice to business owners: Don’t be afraid to pivot in your business 
• Have an implementation plan
• Connect with the duo!

Quotes  

“It doesn't hurt to try. You can't be afraid to try something new, give it six months.”

“For us to scale properly, we need a good value for our money. And we also need a good impact on our business from the time spent on the PPC.”

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Resources Mentioned

Helium 10

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