Firing The Man Ad Agency vs. In-house PPC Manager: Pros and Cons Explained
If you’re looking to promote your business through PPC advertising, you will need to decide whether you will manage your PPC campaigns or hire a professional to do it.
David and Ken share their experience in hiring ad agencies and in-house managers. They will also deep dive into the importance of understanding PPC as a business owner, and what you need to know when partnering with agencies.
[00:01 - 15:05] Opening Segment
- What is Pay Per Click
- Ken and David share their experience on their PPC journey
[07:07 - 19:37] Self-Managed PPC
- Don't worry about getting locked in. Try as many agencies as you like until you find one that’s suited to your need
- Why it's important to have a good understanding of PPC and its principles
- Creating a meaningful Pros and Cons list
- The three things you need to be good at when self-managing PPC
- Self-managed PPC is time-consuming as you grow and scale
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[19:38 - 30:25] Working with Ad Agency
- Account managers handle multiple accounts that they miss some of the special instructions
- On agency pricing
- Maintaining ad agency-client relationship
- The difference in the compensation model of in-house and Ad agency
- Why PPC and SEO always work better together
[30:25 - 33:16] Closing Segment
- Ken’s advice to business owners: Don’t be afraid to pivot in your business
- Have an implementation plan
- Connect with the duo!
Quotes
“It doesn't hurt to try. You can't be afraid to try something new, give it six months.”
“For us to scale properly, we need a good value for our money. And we also need a good impact on our business from the time spent on the PPC.”
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Resources Mentioned
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