161. The Shift from Selling to Helping in Business w/ Mike Crowson

In this episode, Mike Crowson shares his journey from bodybuilding to becoming a successful entrepreneur in the online coaching space. He discusses the challenges and realities of starting a business, the importance of mindset, and the shift from focusing on money to creating a sustainable business model. Mike emphasizes the significance of helping clients rather than just selling to them, and he provides insights into effective marketing strategies and communication methods for coaches. The conversation also touches on the evolution of client acquisition techniques and the importance of building effective sales funnels. In this conversation, Mike Crowson, Aram, and Jim Hallinan discuss the intricacies of coaching, particularly in the fitness industry. They emphasize the importance of understanding one's target audience, the value of providing genuine help over mere sales tactics, and the necessity of building trust with potential clients. The discussion also touches on overcoming self-doubt, the balance between giving away knowledge and charging for services, and the significance of accountability in coaching relationships. Ultimately, they advocate for a more thoughtful approach to client engagement and business growth.

 

Follow Mike on IG: @arfunnel.io

 

If you are a coach, sign up now for The Real Coaches Summit 2025 in Las Vegas this April, organized by yours truly - Aram Grigorian.  The speaker lineup is insane, and don't forget macro friendly breakfast, lunch, and dinner is provided, as well as a top shelf open bar happy hour each evening to network and meet the speakers.  No VIP - we are all equals at this event!  

 

You can find us on Instagram:

Aram: @4weeks2thebeach

Jim: @jimmynutrition

 

Grab some Serenity Gummies:

CuredNutrition.com Code: OSL for 20% OFF

Get some t-shirts/tanks/hoodies at:  

https://www.othersidelifestyle.com/shop

If you'd like to reach out to Aram, you can find him at: 

https://www.4weeks2thebeach.com/work-with-me

If you'd like to reach out to Jim, you can find him at: 

https://www.othersidelifestyle.com/schedule

Go get some supplements:

www.legionathletics.com, use code: ARAM