The LinkedIn™ Branding Show LinkedIn's Dirty Secret: How Some Are Gaming The System With Engagement Pods
IN THIS EPISODE: Why do some accounts suddenly seem to blow up overnight and you're wondering why and how? There's an undercurrent on LinkedIn known as engagement pods of profiles that are "gaming the system" to get more followers and comments. We peel pack the layers and share some insights on what's trending now in this underworld of LinkedIn. BUY YOUR COPY: Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: https://mybook.to/The_LinkedIn_Branding_Book (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.) THE BACKSTORY: Michelle B. Griffin and Michelle J. Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own. Learn and sign up as a member at MichelleSquared.com Follow The LinkedIn Branding Community Page for exclusive news, updates, and announcements. ABOUT US: Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of Ask The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot. LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Website: https://michellebgriffin.com Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators: https://the365creators.com Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company B2B Growth Co, she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses. LinkedIn: https://www.linkedin.com/in/michellejraymond/ Website: www.b2bgrowthco.com Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. https://www.linkedin.com/groups/14049931 TRANSCRIPT READ HERE