While looking to entertain themselves in quarantine, many consumers have taken up new hobbies. A go-to place for creative hobbies is Michaels Stores, an arts and crafts retailer specializing in all types of supplies for creative endeavors. At the onset of the pandemic, Michael's responded by launching new programs like curbside pickup and same-day delivery, as well as expanding how-to content on their website as customers were scrambling to entertain kids (and themselves). Steve Woodward, Senior Director of Digital Experience at Michaels, joins us to share how the retailer is innovating to accommodate the consumer since the onset of the coronavirus.
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