The Influencer's Edge Podcast with Speaker Paul Ross Innovating The Invisible: Creating New Markets for Visionary Work, With Jeffrey Van Dyk
Some ideas don’t fit into existing markets—because they’re meant to create new ones.
In this episode, Jeffrey Van Dyk dives into the art of building markets around transformative, visionary work.
We explore how to move beyond saturated spaces by tapping into cultural shifts, intuitive strategy, and your deeper calling.
Whether you’re pioneering a new movement or introducing bold ideas that challenge the status quo, you’ll learn how to attract the audience that’s already waiting for what you’re here to offer.
If you’re ready to lead from the edge and innovate where others can’t see, this conversation is for you.
Tune in to hear Jeffrey’s thoughts on questions such as:
- You talk about four different types of entrepreneurs and the role each plays in the market. Could you share more about that with us?
- What role does attuning to the “zeitgeist” of a market or culture play in market creation? What is the zeitgeist, and why is it important for visionary leaders to tune into it?
- How do you identify an untapped market or create demand where none seems to exist?
- What role does intuition or spiritual guidance play in this process?
- How do you discover the right brand story to foster adoption of transformative ideas in your market?
- What role does trust—whether in the process, the universe, or yourself—play in bringing visionary ideas to life?
- What are the biggest benefits and challenges of market creation, and how can leaders capitalize on the shifting tides in our world today to succeed in bringing transformative products and services to market?
- And much, much more!
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