Campaign Chemistry: Nielsen SVP, head of advertisers and agencies Matt Devitt

Knowing who your customer is and reaching them with your brand are two very different things. With the proliferation of content and viewing experiences, it can be more complex than ever to really understand where your customer spends their time, especially relative to your competitors. Join Nielsen for a lively podcast discussion on changing audience viewing behaviors and understanding how the industry is craving advanced data that uncovers insights beyond age and gender across linear and streaming.

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