In today's episode, we delve into the world of beef as we explore its nutritional value, convenience options, and market expansion with John Crowder, a marketing expert in the industry. Mr. Crowder goes into the essential vitamins and minerals present in beef, JBS's investments to enhance the variety and convenience of the meat, and the importance of educating consumers about the actual sustainability and nutritional benefits of the sector and its protein. We also discuss the shift to online grocery shopping and the impact on beef education while highlighting the increasing global demand for US beef.

"Beef: it's such a nutritious vehicle! It's also super delicious and creates a joyous occasion every time." - John Crowder

What you'll learn:

(00:00) Highlight
(01:02) Introduction
(05:11) Changes in the beef demand due to the pandemic
(08:54) Easy-prep initiatives from the industry
(18:14) The nutritional benefits of beef and the role of the industry in communication
(28:47) New generations, their perceptions of beef, and how to educate them
(32:47) Initiatives for sustainability
(38:59) Beef global demand and opportunities
(45:59) The final questions

Meet the guest: John Crowder

Experience

Current: Head of Marketing, JBS USA Beef
Past: Leadership positions with JBS Foods, Smithfield Foods, Grupo Bimbo/Sara Lee Bakery, and VDK Frozen Foods.

Background

M.B.A., Marketing (Saint Louis University)
B.S.B.A., Finance (Southern Illinois University)

Connect with our guest on Social Media: LinkedIn

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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John Crowder: Beef Market Potential Update | Ep. 29