The GaryVee Audio Experience How to Sell Anything on Facebook and Instagram | Throwback 4Ds from 2018
6 snips
Mar 19, 2023 
An unknown speaker dives into the art of selling on Facebook and Instagram, sharing insights from 2018. They discuss building trust and the importance of reinvesting profits for business growth. Strategies for engaging audiences and personal branding are explored, emphasizing authentic connections over hard selling. The conversation also highlights navigating employee dynamics, innovative social media tactics, and balancing personal and business expenses for sustainable growth. Fun anecdotes pepper the discussion, making it both relatable and insightful.
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Content and Personal Brand Focus
- Focus on content creation and building a personal brand.
- Act like a media company, run ads, and create consistent content.
Shifting Value of Organic Reach
- Organic reach on social media is now primarily for brand building and PR, similar to traditional media.
- Focus 80% of your resources on targeted ads that directly drive sales.
Targeted Advertising Strategy
- Create highly targeted ads with specific messaging for niche audiences, even if it means a smaller reach.
- Don't be afraid to overpay for targeted reach to connect with the right customers.