Decoding the FTC: Understanding New Endorsement Guidelines for Influencer Marketing With Rob Freund

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[00:02:55] FTC updates guidelines on advertising practices. Consult attorney for specific situations.

[00:06:56] FTC rules on disclosing connections in advertising.

[00:11:37] Social Snowball: Modern affiliate platform, eliminating code leaks, tiered system, easy payments.

[00:15:13] Disclosure of receiving free products for review.

[00:19:49] Consider relationships and legal implications of posting.

[00:24:38] Track influencers, analyze metrics, and reach out.

[00:28:28] Disclose video content's connection in ads.

[00:32:45] Customer reviews & disclosure rules clarified.

[00:33:52] "Low risk tolerance, influencer product endorsements"

[00:37:15] Contact us on Twitter for influence marketing help.

In this week’s episode we are joined by Rob Freund to dive into the world of influencer marketing and the latest updates from the FTC regarding influencer endorsement guidelines. We discuss the importance of clear and conspicuous disclosure between advertisers and endorsers, exploring scenarios where disclosure is required and where it becomes a gray area. Take a deep dive with us into risk tolerance, relationship disclosures, and priorities in influencer outreach and examine the legality of customer and user-generated content for brands, highlighting the FTC's perspective on the matter. 

Cody Twitter:

https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw
Taylor Twitter:

https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw