Freelance to Founder Is Your Portfolio Broken?
Oct 27, 2025
In this engaging discussion, Christine Olivas, Founder and CEO of No Single Individual, shares invaluable insights on crafting an effective portfolio that converts clients. She reveals creative strategies for showcasing limited work, such as using employer logos for credibility and anonymized case studies to illustrate your process. Christine emphasizes collecting predictive testimonials and suggests alternative proof like recorded consultations. Tune in for tips that make building your portfolio both strategic and compelling!
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Show Credibility With Logos
- Use logos of past employers and clients to show credibility without revealing confidential work.
- Group logos by vertical to communicate relevant experience quickly and visually.
Use Predictive Testimonials
- Request predictive testimonials from former bosses that vouch for your capabilities as a freelancer.
- Use those endorsements to build trust even if you lack freelance case studies.
Publish Pseudo Case Studies
- Create anonymized pseudo case studies that describe your methodology and results without naming clients.
- Include a few steps you took and non-identifying outcome metrics to demonstrate impact.