SEO Strategies for International Expansion w/ Brodie Clark

00:10: Welcome, Brodie Clark, Melbourne-based SEO consultant

1:42: Brodie’s best strategies for expanding SEO Internationally

3:54: How much does existing equity “transfer” to international markets using hreflang (ex. /us/)?

5:37: Why automatic redirection isn’t a good idea

7:30: Expanding domains is a long-term game, link signals

9:54: Advice for sites that aren’t well-established

11:50: Is a link building strategy necessary?

17:05: The highest value links globally

20:27: What was the effect on Google Penguin in Australia?

26:00: Brodie’s SEO consulting playbook

33:45: Are audits necessary? Why choosing the right client matters

41:56: Tips for new SEO consultants