

#84: 11 Lessons Learned in 2021
Dec 21, 2021
Reflecting on 2021, a creator shares 11 key lessons about discoverability and focus that resonate with fellow creators. The discussion dives into the challenges of nurturing engaged communities and the power of leveraging social media. Personal anecdotes about homeownership and improvement projects highlight the significance of supportive relationships. Moreover, insights into the potential of Web3 technology reveal new opportunities for growth and collaboration in the creative landscape.
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Joining SPI
- Jake Klaus joined Pat Flynn's company, SPI, full-time after Unreal Collective was acquired.
- This led to a 50% income increase and a shift from service-based to passive income.
Personal Discoverability
- Focus on your personal brand as the discoverable entity.
- Use this to introduce your projects like podcasts, as platform discovery is limited.
Focus Costs
- Dividing your focus across multiple projects is costly in terms of time and attention.
- People struggle to associate individuals with numerous endeavors, hindering project success.