Creator Science

#84: 11 Lessons Learned in 2021

Dec 21, 2021

Reflecting on 2021, a creator shares 11 key lessons about discoverability and focus that resonate with fellow creators. The discussion dives into the challenges of nurturing engaged communities and the power of leveraging social media. Personal anecdotes about homeownership and improvement projects highlight the significance of supportive relationships. Moreover, insights into the potential of Web3 technology reveal new opportunities for growth and collaboration in the creative landscape.

18:01

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Episode notes

Reflections and Insights: 11 Lessons from 2021 for Creators

11min

Reflections on Community, Homeownership, and Technological Opportunities

5min

I think we can all agree that any year is a step up from the year that was 2020...but I have to say, 2021 was better than I could've imagined.

I won't focus on my own results too much, but I made some big moves this year that have really paid off in a big way. First, I joined Pat Flynn and the SPI time when Unreal Collective was acquired.

That was a scary decision to make, and it wasn't easy to make either! But it was absolutely the right call for a few reasons:

I had the opportunity to lead the Community Experience team.
It gave Unreal members the opportunity to join an even better membership (for free)
I worked alongside an amazing team and saw how a creator business at scale operates.
It allowed me to focus on the non-service-related aspects of my own content business.

As a result, my overall business income increased nearly 50% this year. And while my 2020 income was nearly 70% service-based, less than 2% of my 2021 income was service-based.

It's been an amazing year, and I feel so fortunate. The business is in a place now where I can truly be intentional about what I create, who I partner with, where I invest my energy, and more. And YOU have had a big part in that.

But I want to highlight some of the other lessons I've learned this year that I think can serve you in your life as a creator too.

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Twitter thread on why community is hard

Full transcript and show notes

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