On with Kara Swisher

Walt Mossberg & MKBHD Break Down The Art of the Tech Review

7 snips
May 13, 2024
Walt Mossberg, a pioneer in tech reviewing known for his straightforward style, and Marques Brownlee, the renowned YouTube tech reviewer with over 18 million followers, join for an enlightening conversation. They delve into the evolution of tech reviews from skepticism to authenticity, emphasizing the importance of credibility and trust. The pair share their unique methodologies while debating hot topics like the Tesla Cybertruck and Apple Vision Pro's societal implications. Their insights bridge the gap between traditional journalism and modern content creation.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

XM CEO Confronts Mossberg

  • XM Satellite Radio's CEO, Hugh Pinero, once yelled at Walt Mossberg at CES.
  • Pinero blamed Mossberg's review for their falling stock price and decreased consumer interest.
ADVICE

Prioritize User Experience in Reviews

  • Focus on quality, ease of use, and utility for the consumer.
  • Ignore jargon and market metrics like stock prices.
ANECDOTE

Brownlee's Rise to Influence

  • Wired Magazine called Marques Brownlee a "YouTube sensation" and predicted he could become a media mogul.
  • MrBeast acknowledges Brownlee's influence, saying he decides what tech Americans buy.
Get the Snipd Podcast app to discover more snips from this episode
Get the app