She's On The Money How Sammy Robinson Built the Cult Brand One Mile (With Her Own Savings)
Nov 4, 2025
Sammy Robinson, founder of the sustainable fashion label One Mile and former YouTuber, shares her inspiring journey of self-funding a successful brand with her savings. She reveals how she prioritized operations from the start, creating a scalable business model. Sammy discusses the viral moment when Kendall Jenner wore her designs, propelling global demand. She also offers practical financial advice and emphasizes the importance of authenticity in marketing. The conversation dives into her passion for sustainability and future plans for expanding her brand.
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Humble YouTube Beginnings
- Sammy uploaded her first YouTube video by taking her brother's camera, stacking it on books, and pressing play out of curiosity.
- She credits youthful naivety for starting and says that early blissful ignorance changed her life.
Growing With Your Audience
- Sammy believes her audience grew because they watched her grow and she brought them along on multiple life journeys.
- She attributes longevity to authenticity and consistent, varied content rather than strict niche pigeonholing.
Design Collab Sparked Her Brand
- A collaborative design experience convinced Sammy she wanted to start her own label despite not understanding logistics initially.
- She calls starting with delusion helpful, but paired it with research and preparation.
