The $100 MBA Show MBA2717 Q&A Wednesday: How Do I Pre-Sell To Beta Customers?
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Dec 17, 2025 Ever wondered how entrepreneurs sell products before they exist? Discover the art of pre-selling as Omar reveals his own success story with beta customers. Learn how to create irresistible offers and build trust while reducing customer risk with generous guarantees. He shares strategies for pricing, valuing early supporters as VIPs, and a checklist for crafting the perfect pitch. By the end, you'll have a clear roadmap for validation that could lead to substantial early sales—setting you up for long-term growth.
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Lead With Immediate Value
- Lead with the value your product delivers today, not a long feature roadmap.
- Show how it saves time, money, and mental bandwidth so prospects see immediate ROI.
Anchor Beta Price To Future Price
- Anchor the beta price to a higher final price so the deal feels obvious and urgent.
- Present the future price and show how early access saves them hundreds to create scarcity.
Make Early Buyers Founding Members
- Position early customers as founders or VIPs and promise their feedback will shape the product.
- Offer exclusive influence and status to create emotional buy‑in and eagerness to pay early.