Priming is a technique whereby exposure to one stimulus influences a response to a subsequent stimulus without conscious guidance or intention. In other words, it’s a subconscious influence on our behavior. And it’s powerful.

In this grooving session, Kurt and Tim discuss the power of priming and how the socks you wear can influence your day. We discussed how replicability of many studies has been a challenge for several research projects; however, the effects of priming are no less robust.

We talked about the amazing research that Gary Latham, PhD and his colleagues conducted on how a watermark on a tip sheet had dramatic effects on the results achieved. Amazing stuff.

CONTEST ALERT! If you’d like a free pair of Einstein “Today I am smart!” priming socks, share this episode on LinkedIn, Twitter or Facebook with: #IWANTSOCKS. We’ll pick randomly to identify 3 winners and we’ll be in touch by the end of the September.

Behavioral Grooves

Grooving on Priming: How Your Socks Influence Your Behavior