When people are trying to change their food patterns, it's not always as straight forward as "just doing it". Why is that? What we see with our clients is that all sorts of things can get in the way like emotions, cravings, and food preferences. Join Georgie, Maryclaire, and Christina as we discuss what the research says about food cravings, what influences them, and how we can help our clients who deal with them.

We cover a range of questions in this episode:

Do food cravings have anything to do with a nutrient deficiency? Are they related to hormones?
Do they have anything to do with your physiological state? Or are they just psychological?
How does marketing play a role in your food cravings?
What is the difference between food "liking" (or preference) and a craving?
What can you do if you are impacted by food cravings?

Many of of the people we talk to are interested in getting to the bottom of their food cravings and we are here to talk about it. We hope you enjoy this episode! And, if you would like some support in your health journey or you have a question you want us to answer on the podcast, we'd love to hear from you!

Connect with Georgie and the Confident Eaters Coaches:

Have you ever thought, "I know what to do, I just need to consistently do it"? Who hasn't? Sometimes we need accountability. Sometimes we need specific strategies, new tools, or a bit of help. If you want help learning to become a confident, sensible eater with 1:1 shame-free personalized attention, sign up here.

If you are someone who struggles with binge eating or emotional eating, be sure to check out Coach Georgie's other podcast Breaking Up With Binge Eating.

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