The ABMP Podcast | Speaking With the Massage & Bodywork Profession
Ep 446 – Meet Your Clients Where They’re At: “Business or Pressure” with Allissa Haines
Jun 28, 2024
Allissa Haines, a massage therapist and business owner, discusses adapting business practices to meet clients' needs, including using text reminders. She focuses on improving client satisfaction by making small adjustments and promptly addressing recurring issues.
07:23
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Quick takeaways
- Adapting communication methods, like text reminders, can reduce client no-shows among different age groups.
- Identifying and addressing client needs proactively, such as adjusting temperature preferences, enhances service quality and client satisfaction.
Deep dives
Enhancing Communication Through Text Reminders
Realizing the need to adapt to the communication preferences of clients, the podcast host discusses encountering an increase in no-shows, primarily among college students. Rather than attributing the issue solely to clients, the host acknowledges the importance of meeting clients where they are at and upgrading communication methods. By upgrading online scheduling to include text reminders, the host aims to enhance client communication and improve appointment adherence.
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