7: Real Marketing Starts with an Avatar

We're creating Avatars! And no, not the ones from the movie. Today on DSO Secrets, we're utilizing a marketing concept that allows us to visualize the types of patients we want to treat every day. The focus is on patient avatars. Designing an idealistic view of the patients you want to help; the ones whose experiences you enjoy. This concept allows us to create a harmonious relationship between patient and dentist. Listen in and give your practice the boost it may need.