The PushPress Podcast #19 How to Start Smart in Gym Ownership | Strategic Advice for New Owners
May 7, 2025
Opening a gym is thrilling yet intimidating! Learn how to transition from trainer to leader and why hiring a mentor can be pivotal for success. Discover common pricing pitfalls that attract low-quality clients and the importance of a strong onboarding process that lasts beyond a week. They dive into strategies for driving member engagement and leveraging reviews to enhance retention. Plus, hear valuable insights on scaling your offerings wisely and focusing on what truly matters in your fitness business!
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Lead More Than You Train
- Stop training and start leading by prioritizing business tasks over constant personal training.
- Treat the gym as a business and allocate time to study operations, sales, and management.
Budget A Mentor From Day One
- Budget a mentor or coach into your P&L from day one to accelerate growth and accountability.
- Consider the cost as ROI: time saved converts directly into revenue and a steeper growth curve.
Trade Time For Mentorship If Cash Is Tight
- If you can't afford paid coaching, trade time for mentorship by asking experienced local owners for guidance.
- Learn monthly from peers and implement what works rather than trying to invent everything alone.