Web3 marketing has a retention problem. Too many projects chase mindshare, but few know how to build communities that last. In this episode, Phin, lead marketer at Abstract, shares his journey from Web2 to Web3 and unpacks why most crypto marketing playbooks are fundamentally flawed.

We explore why engagement farming isn’t enough, why crypto products should compete in the mainstream, and how Abstract is rethinking consumer crypto by making Web3 seamless.

If you’re a founder or marketer looking to cut through the noise and build something real, this episode is for you.Chapters:00:00 Introduction

02:47 The Evolution of Abstract and L2 Launch Decisions

05:55 Comparing Ethereum and Solana: Insights and Opinions

09:10 Marketing Strategies: Web2 vs Web3

11:58 The Future of Marketing in Web3

14:51 Data Privacy and User Experience in Web3

18:03 Session Keys and On-Chain Interactions

23:56 Simplifying the Crypto Experience

26:47 Reducing Onboarding Friction

28:56 The Role of Price in Marketing

30:35 Self-Custody and Consumer Behavior

32:30 Building a Community in Crypto

39:05 Abstract's Consumer-Centric Approach

43:00 NFTs vs Tokens: Branding Strategies

44:49 Marketing on a Budget

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Ep 31 - Web3 Marketing Playbook with Phin from Abstract