TikTok in Limbo - What Should Brands and Creators Be Watching For

Next in Creator Media spoke with Erica Ortega, Director of Product Marketing at Tubular Labs about whether users bailed on TikTok during the very short ban, which platforms might win if TikTok disappears, and why not every short form platform is the same.

Takeaways:

Tubular Labs: The Leader in Social Video Insights

• Tubular Labs provides unparalleled analytics on audience behaviors across platforms like YouTube, TikTok, Instagram, Facebook, and Twitch.

Social Video Trends: Staying Adaptive

• TikTok Resilience: Despite uncertainties, TikTok continues to dominate short-form content, with creators adapting quickly to trends. Charlie D'Amelio's three-day blitz showcased the platform's potential for rapid impact.

Short-Form vs. Long-Form: A Strategic Balance

• Brands are leveraging both long-form and short-form video strategies. Long-form videos offer monetization opportunities (e.g., YouTube ads), while short-form content appeals to quick, algorithm-driven engagements.

TikTok Alternatives: Shifting Audiences

• Platforms like YouTube Shorts and Instagram Reels are vying for attention, but Gen Z loyalty to TikTok suggests unique challenges for competitors.

Effective Brand Strategies for Social Media

• Partnerships with Influencers: Collaborating with niche creators ensures authenticity and targeted reach. Tubular’s tools help brands find emerging talent before they become too costly.

Data Trends Driving Innovation

• Clients seek real-time, actionable data to identify new trends and streamline strategies. Tubular offers advanced filtering to cut through noise and spotlight key opportunities.

Guest: Erica Ortega

Host: Mike Shields

Sponsor: VuePlanner

Producer: FEL Creative