Perpetual Traffic Why Meta is The Best Ad Platform on The Planet in 2026 Part 3
Dec 26, 2025
The discussion dives into the transformative journey of Meta advertising, showcasing its shift from hyper-specific targeting to a creative-driven model. Early success stories, like the pivotal launch of the News Feed, are contrasted with notable failures such as the controversial Beacon project. The impact of AI, particularly with breakthroughs like AlexNet, reshaped ad delivery and efficiency. Guest insights reveal how marketers must adapt to this new landscape to leverage Meta effectively as we look toward 2026. It's a fascinating reflection on innovation and its effects on advertising strategy.
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Shift Budget Toward Meta
- Ralph Burns advises advertisers to prioritize Meta over Google for scale, suggesting many clients should be 80% Meta.
- He recommends shifting budget allocation to leverage Meta's recent Andromeda improvements.
Beacon's Privacy Backfire
- Ralph and Lauren recall Facebook's Beacon project that broadcasted user purchases to feeds and failed.
- They compare it to modern examples like Venmo broadcasts that reveal personal activity.
Portal Worked—Then It Died
- Lauren Petrullo shares using Facebook Portal devices for family video calls and how Meta later discontinued support.
- She found Portal valuable as a dedicated Zoom/WhatsApp screen until Meta ended the product.