In this episode, Emlyn Brown, SVP of Design, Development, and Strategy at Accor, discusses the evolving landscape of wellness in the hospitality industry. Emlyn shares insights into Accor's global wellness initiatives, the integration of fitness and wellbeing into hotel design, and the importance of building community through wellness clubs. He highlights the growing trend of social bathing and the importance of blending traditional wellness practices with modern technology. Emlyn also reflects on the shift towards preventative health and the democratization of wellness, emphasizing the need for accessible wellness solutions for all guests. Tune in to gain valuable perspectives on the future of wellness and fitness in hospitality.