"But I’m not a big brand with a big budget, where do I start?"

“WTF?! - what brand am I even trying to create?"

“Ye but, How do I stand out in crowded categories?"

Need answers to these questions??

Keep reading —

Last week, I interviewed Lottie Unwin, Founder of The Copy Club and Ex-PROPER Head of Marketing.

Lottie has the ability to cut through the “marketing jargon" and KEEP. IT. SIMPLE.

We talk lots about my good friends over at Dr. Wills who’ve embraced the old school grit and hustle to drive ROS at their Tesco listing.

ON THE MENU:

1. HOW EARLY STAGE FOUNDERS CAN GO ABOUT FINDING THEIR UNIQUE VOICE TO STAND OUT IN CROWDED CATEGORIES

2. HOW BRANDS CAN TURN THEIR FIRST 10 CUSTOMERS INTO DIE HARD RAVING FANS TO FIND ANOTHER 10,000 CUSTOMERS

3. WHERE LOTTIE WOULD SPEND HER FIRST £500 TO GET OUT THE BLOCKS IF SHE WERE AN EARLY STAGE FOUNDER

4. WHY VULNERABILITY IS YOUR GREATEST STRENGTH AS A HUMAN BEING AND A BRAND

5. THE LOST ART OF HUSTLE - WHY YOU DON’T NEED BRASH BOARD ROOM BUDGETS

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How Challenger Brands Can Use Their Soul To Sell More Product with Lottie Unwin, Founder of The Copy Club