Morning Brew Daily

Business Building with Alex Lieberman

Jul 4, 2023
In this chat with Alex Lieberman, Co-founder of Morning Brew, listeners get an insider's look at his entrepreneurial journey. He shares the twists and turns of building Morning Brew in college, including why he almost didn't hire current employee Neal. The conversation dives into the challenges of transitioning from CEO to Executive Chairman and the emotional toll that comes with it. Alex also discusses relaunching his podcast, 'Founder's Journal,' where he offers insights on navigating the founder's journey and the complexities of scaling a business.
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ANECDOTE

Morning Brew's Origin

  • Alex Lieberman's family background is deeply rooted in Wall Street, initially leading him to pursue a career in trading.
  • However, while helping fellow students prepare for job interviews, he recognized a need for engaging business news content, sparking the idea for Market Corner, which eventually evolved into Morning Brew.
ANECDOTE

Leaving Morgan Stanley

  • Despite landing his dream job at Morgan Stanley, Alex Lieberman felt unfulfilled and unexcited about trading.
  • After a year of juggling his job with Morning Brew, he left Morgan Stanley, driven by his passion for the latter and a calculated risk assessment.
ANECDOTE

Neal's Hiring

  • Neal Fryman wasn't initially hired for Morning Brew but got reconsidered thanks to impressing Alex Lieberman with his knowledge and wit.
  • These qualities showcased Neal's potential as a creative writer, highlighting the importance of network-based hiring in a company's early stages while also acknowledging its drawbacks regarding team diversity.
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