Business Wars Apple Watch vs Samsung | Race to the Wrist | 2
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Jan 31, 2024 In 2012, Apple's chief designer Jony Ive faces obstacles in launching the first smartwatch post-Steve Jobs. Meanwhile, Samsung races ahead with a bold ad campaign but stumbles with its flawed smartwatch. The intense competition highlights the internal struggles at Apple, weighing innovation against market pressures. As both companies push for supremacy, the fast-paced world of tech forces rapid adjustments, raising questions about whether speed can sacrifice quality. Discover the drama behind the clash of these tech titans!
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Ive's Inspiration
- After Steve Jobs' death, Jony Ive struggled to find a worthy successor project.
- Inspired by Jobs' interest in health and his own fascination with horology, Ive chose the smartwatch.
Smartwatch Debate
- Jony Ive proposed the smartwatch idea but faced resistance from Scott Forstall, who raised concerns about distractions.
- Forstall suggested a voice-activated TV system, but Tim Cook ultimately chose the smartwatch.
Samsung's Attack
- Samsung capitalized on Apple's vulnerability after Jobs' death by launching satirical ad campaigns.
- They mocked Apple's perceived pretentiousness and highlighted Samsung's innovative features like music sharing.
