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Business Wars
Apple Watch vs Samsung | Race to the Wrist | 2
Jan 31, 2024
Jony Ive, legendary designer in chief at Apple, struggles to get buy-in for the smartwatch project from Tim Cook and upper management. Samsung races to beat Apple to market but launches a flawed smartwatch. After Apple greenlights the project, Ive and Apple engineers face various challenges, including improving interaction time and facing competition from Samsung.
39:33
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Quick takeaways
- Apple struggles to get buy-in from upper management for the smartwatch project, while Samsung races to beat Apple to market.
- Samsung's satirical ad campaign aimed at Apple's pretentiousness backfires with the launch of a flawed smartwatch, leaving consumers unimpressed.
Deep dives
Apple's Senior VP of Design seeks a new project to honor Steve Jobs' vision
In January 2012, Johnny Ives, Apple's senior VP of design, is determined to find a new project to honor Steve Jobs' vision and prove that Apple can survive without him. He becomes intrigued by the idea of developing a smartwatch as a way to blend reverence for the past with a vision for the future.
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