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Content, Briefly
Aura: Alina Benny's journey to 1 million pageviews/month
Jan 2, 2024
Alina Benny, Head of Content SEO at Aura, scaled their blog to over one million monthly page views. She shares her secrets to success, including the importance of freelancers and detailed SOPs. Alina discusses the balance between helpfulness for readers and SEO, emphasizing a targeted content strategy in the B2B SaaS space. She highlights the role of technology in household efficiency and effective content management. Additionally, she offers insights into diverse content strategies and adapting to algorithm changes for better engagement.
32:26
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Quick takeaways
- Alina Benny emphasizes that creating helpful content focused on user needs, rather than SEO shortcuts, is crucial for sustained growth.
- Implementing a structured content management process through tools like Asana enables Aura to efficiently manage projects and team communication.
Deep dives
Content Philosophy at Aura
Aura emphasizes the creation of helpful content rather than content specifically designed for SEO purposes. This unique approach prioritizes the delivery of relevant information while ensuring that it is easily understandable for search engines. Instead of taking shortcuts, the team believes in a methodical process that takes time to yield results, reflecting a commitment to quality and complete adherence to established practices. This philosophy has contributed to consistent growth, evidenced by their achievement of over a million page views monthly.
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