Content, Briefly Aura: Alina Benny's journey to 1 million pageviews/month
Jan 2, 2024
Alina Benny, Head of Content SEO at Aura, scaled their blog to over one million monthly page views. She shares her secrets to success, including the importance of freelancers and detailed SOPs. Alina discusses the balance between helpfulness for readers and SEO, emphasizing a targeted content strategy in the B2B SaaS space. She highlights the role of technology in household efficiency and effective content management. Additionally, she offers insights into diverse content strategies and adapting to algorithm changes for better engagement.
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Helpful Content Strategy
- Aura's content strategy focuses on helpful content, easily understood by search engines.
- This approach prioritizes organic growth and user value over SEO tricks.
Centralized Content Organization
- Organize all content efforts in one central location.
- This central hub helps teams manage ideas, track progress, and measure results.
Scaling to 1 Million Page Views
- Alina Benny's team scaled Aura's blog to over 1 million page views/month.
- Thorough keyword research and a focus on helpful content were key to this growth.