1616 – Fractional CMO vs Marketing Agency with Find Your Audience’s Nathan Yeung

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Vice President of Find Your Audience, Nathan Yeung. Nathan isn’t your-typical marketing professional. As a fractional Chief Marketing Officer (CMO), he and his team serve as a plug-and-play marketing team for various clients, from national franchises to large B2B enterprises and venture capital and private equity firms. Unlike traditional agencies, Nathan's team doesn't just provide strategic advice. They also execute marketing strategies. This dual role allows them to be more involved and hands-on with their client's businesses. As Nathan explained, one of the key differences between hiring a fractional CMO and a traditional agency is the focus. A fractional CMO focuses on high-level strategic planning and identifying white space in the market. In contrast, agencies focus more on tactical execution based on the client's specific needs or ideas. When asked about growing his own business, Nathan acknowledged the challenge of finding time to work on the enterprise while being busy working on it. He revealed that most of his business comes from referrals, which he strategically cultivates through distribution partners. Nathan also mentioned the importance of content creation and being a guest on podcasts to increase visibility and generate leads. However, he avoids cold emailing due to the sensitivity of marketing services to such approaches. Instead, he encourages interested individuals to reach out to him directly.  

Key Points from the Episode:

• Nathan Young's role as a fractional CMO and founder of Find Your Audience
• Difference between hiring a fractional CMO and hiring an agency
• Importance of supporting sales teams and increasing their productivity
• Content generation in successful B2B marketing
• Feasibility of generating leads within a short timeframe
• Importance of content creation and product-led growth models in marketing
• Strategic marketing approaches in the restaurant industry
• Challenges of growing a business and acquiring new clients
• Importance of content creation and being a guest on podcasts for visibility and lead generation
• Avoidance of cold emailing in marketing services

 

About Nathan Yeung:

Nathan Yeung is a seasoned marketing strategist with a decade of experience specializing in B2B business consulting. He has a proven track record of constructing successful marketing teams and launching new products. Nathan's background spans marketing, finance, and management consulting, offering a unique perspective and comprehensive understanding of business operations. His innovative, data-driven marketing strategies, bolstered by a knack for creative problem-solving, have significantly amplified business growth for his clients. Known for his passion for delivering results and the ability to devise unconventional solutions, Nathan continually helps clients distinguish themselves in their industries. His contributions to the marketing world have garnered recognition from various organizations.  

About Find Your Audience:

Find Your Audience is your dedicated outsourced marketing team, specializing in personalized, performance-oriented strategies across Brandinga, Strategy, Creative Designs, Social Media Management, and CMO Services. The team fosters growth and transparency in daily marketing activities to meet your business needs. Core competencies include meticulous planning and execution in consulting and strategy, media buying via unconventional channels, brand management, and intuitive graphic design. Social media growth is also a key focus. The collective aim is to deliver practical, innovative marketing solutions that align with your brand's vision and objectives to successfully reach and engage your target audience.  

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Links Mentioned in this Episode:

Want to learn more? Check out Find Your Audience website at https://findyouraudience.online/ Check out Find Your Audience on LinkedIn at https://www.linkedin.com/company/find-your-audience-online/ Check out Nathan Yeung on LinkedIn at https://www.linkedin.com/in/yeungnathan/ Check out Nathan Yeung on Twitter at https://twitter.com/NY_Van Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!  

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