#176: The Smarter Way Sales & Marketing Teams Can Win Together (A Modern Approach for 2025)

Sales and marketing teams often feel worlds apart—competing priorities, clashing strategies, and constant miscommunication. But it doesn't have to be that way.

In this episode, we break down how sales and marketing can finally get aligned, collaborate effectively, and drive more revenue by working smarter—not harder. We reveal practical steps for modern B2B teams to bridge the gap, streamline their processes, and tackle today's toughest growth challenges together.

Tune in and learn:

+ The critical mistake keeping your teams misaligned

+ How to build a powerful sales & marketing partnership

+ Why modern sales and marketing alignment is your key growth lever

This is a must-watch episode for sales and marketing professionals who are tired of internal friction and want clear, actionable strategies for winning as one unified team.

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00:00 Introduction: A Smarter Approach to Sales & Marketing Alignment

02:43 Why Sales and Marketing Still Clash Today

05:35 Identifying Internal Issues Holding You Back

07:13 How Demand Generation Fuels Alignment

09:44 Understanding Your Buyer’s True Journey

12:43 Aligning Incentives & KPIs Across Teams

16:50 How Marketers Can Support Sales Better

20:03 The Role of AI & Tech in Modern Alignment

23:25 Getting the Fundamentals Right First

26:56 Proven Ways to Integrate Sales & Marketing

33:00 Creative Compensation Structures that Work

37:00 Avoiding the SDR Revolving Door Problem

38:41 Breaking Down Internal Marketing Silos

44:29 Building an Aligned Content Engine

52:07 The 5-Step Framework for Smarter Collaboration

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