This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

The Mess at OpenAI (403)

Nov 24, 2023

The podcast explores the drama surrounding Sam Altman's departure and return to OpenAI, including changes in board members. They speculate on government involvement and Microsoft's role. The hosts discuss controversies and potential fallout at X, as well as TikTok being a major news source for young adults. They also express frustrations with intrusive website ads and suggest brands sponsoring local newspapers as content marketing.

01:18:26

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Quick takeaways

The significant growth in news consumption on TikTok raises concerns about the influence of a Chinese-owned platform on US news consumption.

The increasing influence of TikTok and other social media platforms on news consumption calls for stricter regulation and verification processes.

The crisis in local news has prompted philanthropies to pledge $500 million over five years to revitalize coverage, but private sector cooperation through brand sponsorships could also play a significant role in sustaining local news.

Deep dives

TikTok's Growing Role as a News Provider

A small but growing share of US adults say they regularly get their news on TikTok, with the percentage quadrupling over the past three years. Among adults aged 18-29, 32% say they regularly get news on TikTok, compared to 15% of those aged 30-49, and 7% of those aged 50-64. However, only 3% of those aged 65 or older get news on TikTok. The growth of news consumption on TikTok bucks the trend seen on other social media sites, where news consumption has either declined or remained flat. The increase in TikTok's role as a news provider raises concerns about the impact of Chinese-owned platforms on US news consumption.

Introduction

3min

Employee Loyalty, Ownership Shares, and Speculations on the Future

2min

Speculating on a Mysterious Situation at OpenAI

2min

Changes in Podcast Introduction and Movie Discussions

11min

Controversy at OpenAI

19min

Speculating the aftermath if OpenAI implodes and the potential impact on Microsoft

4min

Controversy and Fallout

15min

The Increasing Trend of Americans Getting News from TikTok

9min

The Frustration of Ads and Pop-ups on Websites

14min

Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure!

Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators.

X sees another exodus of advertisers. Is this the end of the road for the former blue bird?

And TikTok is now used at a key news source for 30 percent of young adults. Should we be scared?

Rants and raves include ideas to save local journalism and Buzzfeed's new business model.

This week's links:

Paul Roetzer's AI Podcast about the History of OpenAI

Sam Altman Returns to OpenAI (added link)

Sam Altman Joins Microsoft

Why OpenAI Blew Up

X Responds to Advertisers Jumping Ship

Media Matters Grills Elon and X

Crisis in Local News

BuzzFeed Shifts Business Model

This week's sponsors:

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