The Learning Leader Show With Ryan Hawk

119: Jane Atkinson – How To Launch Your Speaking Career

Apr 27, 2016
In this conversation, Jane Atkinson, a seasoned speaker coach with over 20 years of experience, shares her expertise in launching a successful speaking career. She discusses the importance of niche specialization for recognition and how to craft engaging presentations. Jane dives into audience engagement techniques, the balance of glamour and challenges in speaking, and the value of continuous learning. She emphasizes the need for a clear message and the power of masterminds to foster personal growth, making this a must-listen for aspiring speakers.
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INSIGHT

Focus Builds Speaking Careers

  • Sustained excellence in speaking comes from focus and choosing a specific niche to be known for.
  • Specialization makes it easier for audiences and clients to understand your value and hire you.
ADVICE

Self-Start Your Speaking Business

  • Build your speaking business independently first; don't rely solely on speakers bureaus.
  • When bureaus see your success, they will seek to represent you, taking less control but more opportunities.
ADVICE

Ready, Aim, Fire Speaking Launch

  • Use the "Ready, Aim, Fire" process to launch your speaking career: get clear on your message, prepare marketing materials, then go public.
  • Clarity and focusing on what you want to be known for is essential before promoting yourself.
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