Pickleball has been skyrocketing in popularity. What was once a niche game is now the fastest growing sport in the nation, with an estimated 36.5 million players in the United States.

Ace Pickleball Club is riding that wave. Diego Pacheco, Chief Growth Officer at Ace, explains the company's strategy for growth, by opening a string of clubs in second-generation commercial space through a network of franchise partners.

James Cook is the director of retail research in the Americas for JLL.

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Pickleball is Coming to Your Local Shopping Center - Where We Buy #257