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The Practice Marketing Podcast

How to Market Your Sports Medicine + Physio Practice w/ Julie Holmes

Jan 22, 2024
Julie Holmes, Clinic Director of Peak to Shore Physiotherapy & Sports Medicine, discusses marketing strategies for sports medicine and physio practices, the benefits of a multi-disciplinary clinic, community involvement, maximizing profitability by coordinating with other disciplines, challenges of multi disciplines in healthcare practice, and the success of working with Practice Promotions for marketing support and growth.
35:24

Episode guests

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Quick takeaways

  • Having a multi-discipline clinic offers convenience to patients by providing a range of treatments in one location.
  • Peak to Shore emphasizes collaboration among different professionals to provide holistic treatment solutions for patients.

Deep dives

Benefits of a Multi-Discipline Clinic

Having a multi-discipline clinic, like Peak to Shore Physiotherapy and Sports Medicine, can offer patients the convenience of receiving different treatments in one location. Patients appreciate the ability to receive care from various professionals such as physiotherapists, chiropractors, sports medicine physicians, athletic therapists, massage therapists, and kinesiologists. This one-stop-shop approach is particularly appealing to an activity-focused community that engages in a wide range of sports and outdoor activities.

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