How to Market Your Sports Medicine + Physio Practice w/ Julie Holmes
Jan 22, 2024
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Julie Holmes, Clinic Director of Peak to Shore Physiotherapy & Sports Medicine, discusses marketing strategies for sports medicine and physio practices, the benefits of a multi-disciplinary clinic, community involvement, maximizing profitability by coordinating with other disciplines, challenges of multi disciplines in healthcare practice, and the success of working with Practice Promotions for marketing support and growth.
Having a multi-discipline clinic offers convenience to patients by providing a range of treatments in one location.
Peak to Shore emphasizes collaboration among different professionals to provide holistic treatment solutions for patients.
Deep dives
Benefits of a Multi-Discipline Clinic
Having a multi-discipline clinic, like Peak to Shore Physiotherapy and Sports Medicine, can offer patients the convenience of receiving different treatments in one location. Patients appreciate the ability to receive care from various professionals such as physiotherapists, chiropractors, sports medicine physicians, athletic therapists, massage therapists, and kinesiologists. This one-stop-shop approach is particularly appealing to an activity-focused community that engages in a wide range of sports and outdoor activities.
Collaboration and Continuity of Care
Peak to Shore emphasizes collaboration and continuity of care among the different disciplines in their clinic. They ensure that therapists and physicians can communicate and work together to provide holistic treatment solutions for their patients. For example, if a patient has completed physiotherapy treatments and requires exercise programs to complete their recovery, they may be referred to an athletic therapist. Additionally, referrals from sports medicine physicians to other practitioners within the clinic facilitate coordinated care and address the specific needs of each patient.
Tailoring Marketing Strategies to Multiple Disciplines
Peak to Shore recognizes that marketing strategies should be tailored to the different disciplines within their clinic. They aim to provide informative content that encompasses all the disciplines they offer, attracting patients who may require treatment from various professionals. By using inclusive language like 'therapists' instead of specific disciplines, they generate better response rates and demonstrate the ability to provide a range of treatments to address different injuries and conditions.
Community Engagement and Word-of-Mouth Marketing
Peak to Shore actively engages with the local community to enhance their marketing efforts. They sponsor local sports teams, collaborate with schools, offer workshops, and provide sports coverage for athletic programs. By participating in community events and establishing relationships with local physicians and specialists, they generate word-of-mouth referrals and build a strong reputation as a trusted healthcare provider in the community.
Do you need new patients NOW? In this episode, Neil talks to Julie Holmes about how to market a multi-disciplinary practice! You'll learn...
What marketing tactics work best for sports medicine, physiotherapy, and chiropractic care
The pros and cons of being a multi-disciplinary practice
Simple tips to boost your marketing results
About Our Guest
Julie Holmes has been the Clinic Director of Peak to Shore Physiotherapy & Sports Medicine since 2015! Peak to Shore is a successful Practice Promotions client.
Peak to Shore is a 3-location practice in Ontario. It’s unique in that the practice includes Physiotherapists, Chiropractors, Sports Medicine Physicians, an Athletic Therapist, a Massage Therapist, and a Kinesiologist! We’re delighted to have her on the podcast.
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