The Art of Online Business How to Build Your Influence Online So You Can Sell More & Have a Bigger Impact with Julie Solomon
Are you looking to build your influence in order to have a greater impact with your online business?
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On today’s episode I’m super pumped to bring you my friend Julie Solomon, who is an expert in this field. Julie is the host of The Influencer Podcast, which is one of the top podcasts in the Business category on iTunes (in fact, her show is one of the few that I make sure to listen to regularly)! Julie is also a New York Times best selling publicist, and an influencer marketing educator. I asked her to come on the podcast to share her expertise on building influence, and she delivers in a big way.
If you’re using Facebook Ads to build your business, but frustrated that they’re not working, one reason I’ve seen for this is that a lot of people haven’t done the work to position themselves as a go-to resource in their respective niche. Julie shares strategies for building influence today, without it being overwhelming, and she breaks it down into 3 simple questions to ask yourself. She talks about how to get brand deals when you don’t have a ton of followers or fans as well.
Julie reveals how influence marketing is changing the marketing game, and I even ask her for her thoughts on why the word “Influencer” comes with such a negative connotation. You’re going to also find out how to equate ROI as an influencer, why brand awareness is such a problem for so many people online today, how to fix this issue, and so much more.
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