Business Wars Disney-Pixar vs Dreamworks | Battle of the Bugs | 2
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Feb 22, 2023 In 1995, the animation landscape is set ablaze as Pixar's Toy Story gears up for launch. Disney and DreamWorks engage in a fierce rivalry, with Jeffrey Katzenberg snatching talent from Disney to bolster his new studio. As both giants try to outmaneuver each other through release schedule tactics, Pixar finds itself in the line of fire. This thrilling tale explores the chaotic competition reshaping animated films, marked by creative clashes and strategic gambits.
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DreamWorks Poaches Disney Talent
- In 1995, Jeffrey Katzenberg lured Disney animators to DreamWorks with large salaries.
- Disney's animation chief, Peter Schneider, felt betrayed by the departing artists.
Jobs' IPO Strategy
- Steve Jobs proposed Pixar's IPO after Toy Story's release to gain leverage in negotiations with Disney.
- He aimed for a 50% profit share and co-financing of future films.
Katzenberg's First Animated Feature
- Katzenberg, aiming to surpass Disney's hand-drawn animation, chose The Prince of Egypt as DreamWorks' first animated film.
- He learned about Pixar's A Bug's Life during Lasseter's visit, suspecting Eisner of scheduling it to clash with Prince of Egypt.
