How We Use Time Zones to Run Our Startup 24/7

How do you use time zones to run your startup 24/7? In this interview, Shop Lit Live CEO Toby Zhang explains how he turned the challenge of managing global teams in the US and China into a massive competitive advantage. By leveraging the time difference, his engineering team in Shanghai can fix bugs and push features overnight while the US team sleeps, creating a non-stop development cycle. This conversation is a masterclass in modern startup operations. We discuss the massive cost advantages of hiring in China, the truth about the "9-9-6" work culture, and the communication systems required to make a globally distributed team successful.

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Inquiries: welivetobuild@gmail.com

🕒 CHAPTERS

00:00 - How We Use Time Zones to Run Our Startup 24/7

01:46 - The 5x Cost Advantage of Hiring Engineers in China

03:14 - Our "Around the Clock" Development Cycle Explained

09:04 - Managing US vs. China Teams (Language & Culture)

13:53 - The Truth About China's "996" Work Culture

16:15 - Toby's #1 Rule for Global Team Success

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This channel is dedicated to providing actionable insights and strategies for leaders and professionals. We interview top performers and break down complex topics to give you the tools you need to gain a competitive edge in your career and business.

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