Digital HR Leaders with David Green The Role of People Analytics in Measuring AI Adoption and Business Impact (an Interview with Erik Schultink)
Apr 22, 2025
In a compelling discussion, Erik Schultink, CTO and Co-Founder of Worklytics, delves into the challenges of proving AI's value in the workplace. He emphasizes the need for data-driven insights to enhance AI adoption and explores the pivotal role of people analytics teams. Erik highlights how leading organizations integrate AI into workflows, the unintended consequences on productivity, and the significance of Organizational Network Analysis. He provides actionable strategies for HR leaders to create an impactful, people-first approach to AI.
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AI's Mixed Impact on Work
- Most companies struggle to prove tangible value from AI investments.
- AI often increases workload and burnout rather than improving productivity.
AI as Human-Centric Coworker
- AI is becoming human-centric and treated like a coworker.
- This personification reshapes how HR integrates AI into organizations.
Manager Impact on AI Adoption
- AI adoption is uneven within teams and roles.
- Teams led by managers who actively use AI adopted it up to five times more.