Digital HR Leaders with David Green

The Role of People Analytics in Measuring AI Adoption and Business Impact (an Interview with Erik Schultink)

Apr 22, 2025

In a compelling discussion, Erik Schultink, CTO and Co-Founder of Worklytics, delves into the challenges of proving AI's value in the workplace. He emphasizes the need for data-driven insights to enhance AI adoption and explores the pivotal role of people analytics teams. Erik highlights how leading organizations integrate AI into workflows, the unintended consequences on productivity, and the significance of Organizational Network Analysis. He provides actionable strategies for HR leaders to create an impactful, people-first approach to AI.

38:37

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Erik Schultink

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Quick takeaways

Many organizations struggle to demonstrate the tangible value of AI, with a significant percentage reporting increased workloads rather than enhanced productivity.

Successful AI integration requires a collaborative effort between HR, IT, and people analytics to create a people-first strategy and better assess AI's impact.

Deep dives

The Value Gap in AI Adoption

A significant number of companies are struggling to demonstrate tangible value from AI, with recent studies indicating that 74% have yet to show measurable benefits. Additionally, 71% report an actual increase in workload due to AI implementation, countering the initial expectation that AI would enhance productivity and well-being. This disconnect highlights the necessity for organizations to rethink their strategies for AI adoption and to focus on meaningful integration into workflows. Companies are encouraged to assess why the rollout of AI tools has not translated into positive outcomes and what adjustments can be made to improve employee experience.

Intro

2min

Transforming Workplaces: The Emerging Role of AI in HR

3min

Navigating the Challenges of AI Adoption in Organizations

5min

Integrating AI: A People-Centric Approach

7min

Harnessing AI for Enhanced HR Efficiency and Employee Experience

5min

Integrating AI and Organizational Network Analysis

7min

Transforming Workforce Through Data-Driven AI Adoption

3min

AI Adoption in Organizations

7min

Rolling out AI tools is easy. Making them deliver real value for people and performance? That’s the challenge.

In this episode of the Digital HR Leaders podcast, host David Green is joined by Erik Schultink, CTO and Co-Founder of Worklytics, to explore how organisations can move beyond the hype and start measuring the real impact of AI in the workplace.

Join them as they uncover:

Why most companies aren't seeing the tangible value of their AI investment
What leading organisations are doing differently to embed AI into the flow of work
How people analytics teams can track meaningful signals of successful AI adoption
The unintended consequences of AI on workload, productivity, and burnout
The role of ONA (Organisational Network Analysis) in improving AI integration
Who should own AI adoption
Practical steps for HR leaders looking to shape a responsible, people-first AI strategy

Whether you're just starting your AI journey or seeking to realign your current approach, this episode, sponsored by Worklytics, delivers critical insights to help you lead with clarity, intention, and impact.

Worklytics helps leaders understand how work actually happens with data-driven insights into collaboration, productivity, and AI adoption.

By analysing real work patterns - from meetings to tool usage - they empower teams to work smarter, not harder.

And here’s something special: Worklytics is offering Digital HR Leaders listeners a complimentary AI adoption assessment to understand how your teams are really using AI - and where untapped potential lies. But don’t wait - spots are limited.

Learn more at worklytics.co/ai

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