Around 2 ½ years ago when Brewers Journal Podcast visited Stuart Elkington and his online low-to-no bottle shop, his warehouse seemed to consist mostly of malty German beers. Sure, there were a couple that were passable but…on a thirsty day, water was just as good of bet.
Now, it’s a whole new game out there with craft IPAs, stouts, sours, lagers and ales that would do any brewer proud.
But, If you’re thinking of entering the low-to-no alcohol beer market, are you entering a real market, with solid, sustainable growth or is it all a roller-coaster ride? How many people go dry in January and then get plastered in February?
In this episode of Brewers Journal Podcast, we revisit Stuart Elkington of DryDrinker and we’ll tell you about the one growing group that is going to transform to the low-to-no market. Long after Dry January, they’ll still be drinking your beer.