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In this episode we talk with Darrell Alfonso about parts of the role that many Marketing Operations professionals don't like to talk about...but we all know are there. Things like, how it is tough to have a good marketing ops function when the messaging, branding or product is sub-par.

And, we had a literal fire alarm happen during the recording. How appropriate for a Marketing Operations discussion.

Recorded live on August 26, 2021.

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EP 23 - The "Dark Side" of Marketing Ops with Darrell Alfonso