The One You Feed Jonah Berger on How to Change Anyone's Mind
Nov 30, 2021
In this discussion, Jonah Berger, a Wharton School professor and bestselling author, delves into the nuances of changing behavior. He reveals common pitfalls in behavior change and stresses the importance of reducing barriers rather than pushing people. Jonah explains the psychological costs of change and how people's choices are often swayed by social influences. He emphasizes starting with small steps and the role of community support in fostering personal growth. This insightful conversation sheds light on how to navigate the complexities of decision-making and motivation.
AI Snips
Chapters
Books
Transcript
Episode notes
Invisible Influence
- Most decisions are shaped by others, even seemingly personal ones.
- We are often unaware of this invisible influence.
Be a Catalyst
- When trying to change behavior, identify obstacles rather than pushing harder.
- Think like a chemist and use "catalysts" to reduce barriers to change.
Pajama Choice
- Giving children choices, like which pajamas to wear, increases cooperation.
- This "guided choice" reduces reactance and fosters agency.
