In this discussion, Jonah Berger, a Wharton School professor and bestselling author, delves into the nuances of changing behavior. He reveals common pitfalls in behavior change and stresses the importance of reducing barriers rather than pushing people. Jonah explains the psychological costs of change and how people's choices are often swayed by social influences. He emphasizes starting with small steps and the role of community support in fostering personal growth. This insightful conversation sheds light on how to navigate the complexities of decision-making and motivation.
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insights INSIGHT
Invisible Influence
Most decisions are shaped by others, even seemingly personal ones.
We are often unaware of this invisible influence.
volunteer_activism ADVICE
Be a Catalyst
When trying to change behavior, identify obstacles rather than pushing harder.
Think like a chemist and use "catalysts" to reduce barriers to change.
question_answer ANECDOTE
Pajama Choice
Giving children choices, like which pajamas to wear, increases cooperation.
This "guided choice" reduces reactance and fosters agency.
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Claiming Canadian Unitarian and Universalist Women's History
Heather Fraser Fawcett
Jean Pfleiderer
Kathy S. Sage
This book is a comprehensive collection of stories and histories highlighting the significant contributions and influence of Canadian Unitarian and Universalist women. Edited by Jean Pfleiderer, Heather Fraser Fawcett, and Kathy S. Sage, it aims to bring to light the often overlooked roles and achievements of these women within their communities and beyond.
The Catalyst, How to Change Anyone's Mind
Jonah Berger
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.
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Jonah Berger and I Discuss How to Change Anyone's Mind and …
The One You Feed 
