We often assume our choices reflect personal taste: selecting the “best” products, enjoying the movies we “want” to see, and listening to the music we believe is “good.” Yet underlying these decisions is the powerful influence of popularity. It doesn’t just affect what we buy—it informs how we evaluate ideas, people, and beliefs.

In this episode of Two Guys on Your Head, Dr. Art Markman, Dr. Bob Duke, and Rebecca McInroy examine the psychology of popularity and its impact on our everyday judgments.

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