The Real Value of Coaching (And Why It’s Not Enough on Its Own)

Good coaching is necessary but insufficient for a world-class fitness business.

In this episode of “Run a Profitable Gym,” Chris Cooper breaks down why a gym owner must first focus on building a strong foundation for their business before working to improve their coaching.

In the early stages, most gym owners are good coaches but weak entrepreneurs, so they must upgrade their business skills first. Once strong business systems are in place, gym owners can pivot to service delivery as the next big opportunity for growth.

Chris shares six key client outcomes that define great coaching and explains why earning more certifications isn’t always the best way to achieve these results.

He also introduces the “Strength Coach Collective” podcast and free public group, designed to help coaches bridge the gap between advances in training science and real-world application. 

Use the links below to check out the “Strength Coach Collective” YouTube channel and join the collective’s free group to connect with other coaches, share insights and help your team grow. Invite your coaches to join, too! 

For more support on the business side, join Gym Owners United, also linked below.

Links

Strength Coach Collective Podcast

Strength Coach Collective Group

Gym Owners United

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02:18 - How important is coaching?

04:17 - When to elevate coaching

05:33 - Getting clients results

10:39 - The gap between science and coaching

12:05 - Strength Coach Collective